Monthly Archives: October 2013

Television vs. Social Media: Who Needs Who?

When you talk to television marketers and programmers, many point to the growing importance of integrating social media into their programming. Admittedly, those same marketers can’t tell you what all that integration does. I’ve heard digital marketers for both HBO … Continue reading

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Can Content Be King Again?

Since I have returned to blogging, I have probably brought up the fact that content is not king several times. That is until last week, when I suggested that in the battle for PayTV supremacy, where the content goes may … Continue reading

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And the Real OTT Service Threat Is…

As you all know, I love to talk about the “race to save the cable ecosystem.” To put it simply, the cable industry and its content providers rely on a system in which content can be packaged with other content, … Continue reading

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